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Eco Marketing - Why should my business be greener?

The latest business research shows that organisations with solid environmental policies are gaining a measurable competitive advantage over others.

“The smart companies are looking ahead and seeing there are profits to be made here.” CIPD/KPMG Labour Market Outlook survey 2007


Climate change, resource efficiency, corporate social responsibility - we all know the terms, but do you know what they mean for your business? Complying with policy and legislation is one thing but making positive changes for the good of your business and the environment is another.

Improving your environmental performance can bring about competitive advantage. Increased efficiency results in increased productivity and that means a rise in overall profitability. Make the environment work for you and you’ll reap the rewards:

Improve your reputation with customers Improve employee relations with good environmental practices Save money by reducing waste and use of raw materials and packaging Save money by using energy more efficiently	Take advantage of environmental tax obligations and break Employees prefer to work for firms with a strong green stance and it helps to attract potential recruits Organisations with good environmental credentials are more likely to win contracts
“The bottom line is that Eco-Marketing achieved high quality results as promised.” Paul Maddocks, Managing Director, Heatforce, August 2007